Just like picking other household essentials, choosing bath towels can be a detailed process if done right. Sure, anyone can grab some cheap options at the nearest home goods store, but those seeking only the best bath towels for ultimate durability, fluffiness, and drying ability will need to invest some time and effort.
With guidance from the experts at Micro Cotton, who have been making towels since 1932, you can learn how to identify a great towel and determine whether a high-cost towel is worth the investment. The biggest, fluffiest towel isn’t always the best, especially if it doesn’t hold up after a few uses. Instead of going by feel alone, follow these tips to pick the best bath towels for your needs and budget.
Factors to Consider When Choosing Bath Towels
Knowing what to look for in a bath towel can make all the difference. Taking the time to do your research will lead to a better purchase. With a bit of luck and knowledge, you’ll find high-quality bath towels that meet your standards and fit within your budget. Once you’re wrapped up in a fluffy, absorbent towel post-shower, you’ll realize the time and effort was worth it.
Expert Tips for Choosing High-Quality Bath Towels
1. Talk About Weight
Heavier, thicker towels tend to offer the softness and absorbency you want from a bath towel. Judging whether a towel is heavy or thick enough can be tricky, especially online. This is where grams per square meter (GSM) come into play. A towel’s GSM refers to its weight, and typically, a higher GSM means better performance. According to the Micro Cotton team, a GSM of 500 or more is ideal, though those seeking softer or more absorbent towels should look for even higher GSMs.
Many home or linen websites will list a towel’s GSM. Others might state the weight as a specific gram weight (e.g., 700 grams). If the GSM is not shared and you know the weight in grams, you can use a GSM calculator with the towel’s dimensions to determine the GSM. This is also useful for checking the GSM of towels you already own. If a retailer doesn’t share the GSM, it’s worth feeling the towel in-person to ensure quality.
2. Look at Materials
The best bath towels are made with 100% cotton. Long-staple cotton, which has longer fibers, results in towels that are softer, more durable, and more absorbent. Always check the materials listed online or on the towel’s care tag.
3. Be Dense
Dense loops create greater absorbency. Look for bath towels with bulky, textured, or tightly woven loops. If you can see a towel in-person before purchasing, examine it carefully. A high-quality, dense towel should not reveal its innermost layer or base.
4. Go Big (or Get Back in the Bath)
The standard bath towel measures 30” x 56” and is sufficient for a quick dry-off. For taller or larger individuals, or those who enjoy wrapping up in a towel post-shower, a bath sheet (or body towel) offers more coverage and warmth. These larger towels measure around 33” x 70” and provide a cozier experience, though they come at a higher cost.
5. Don’t Get Caught Up in Prices
Some luxury bath towels can cost nearly $100, but you don’t need to spend that much to get a decent towel. High-quality options that meet the above criteria can be found for $20 or $30. The key is knowing the difference between a low-cost, low-quality towel and an affordable, high-quality one. If you really want to splurge on a $100 towel, go for it—just remember to store it properly to maintain its quality.
By following these expert tips, you can ensure you’re picking only the best and most effective bath towels. Happy shopping, and enjoy the luxurious comfort of your new towels!
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